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What is Google Analytics and how do I use it on my website?


As a web designer in Singapore, you’ve probably heard about Google Analytics; it’s one of the most talked about subjects in Search Engine Optimization (SEO). In fact, it is a compulsory subject for anyone that wants to generate traffic from Google. 

Audience overview of Google Analytics

Google Analytics is a zero-charge service that was created by Google to help website owners manage the traffic that comes to their site. In other words, it provides traffic on how users locate and use your site. To achieve this, the website owner will have to sign up for Google Analytics. Afterward, Google will outfit the website owner or the web designer with a tracking code that will allow Google to monitor activities on the site. From that point forward, Google will know who visited the site, where the visitor was referred to the site and how long the visitor stayed on the site. In that way, website owners would be able to track returns on investments for their digital marketing endeavors.

How to read website traffic in Google Analytics?

To read the traffic on your website, you must first give Google the go-ahead. You do this by incorporating a few lines of codes (which would be provided by Google) into your website code. These lines of code are usually offered as snippets of JavaScript.

Tracking code snippet to be installed in website
Tracking code snippet

After you might have included Google’s tracking code in your website design, Google Analytics would be able to monitor activities on your site. Consequently, the tracking code would run in the browser of any viewer that visits your website from anywhere on the internet.  It would collate information about the viewer’s attributes such as Country Source, Time Spent On Site, Mobile Phone Type and so on. The collated data would be sent to Google Analytics’ server (which uses a larger JavaScript file to collate information) immediately when the user leaves your website. The website design of Google Analytics allows it to aggregate information received from your website in 4 basic levels.

Landing page overview of a website in Google Analytics
Example of landing page information in Google Analytics
  1. User-level (aggregates of each user’s action on your page)
  2. Session-level (aggregates of individual visit)
  3. Page-view level (aggregates of pages visited on your website)
  4. Event-level (Aggregates of site activities like videos viewed on the site and buttons clicked on the website)

Every piece of information that Google Analytics collects from your website can be used to revolutionize your site’s ranking on search engines. By concentrating on the following information, you’ll be to create a website design that would boost traffic on your sight

10 important data to track on Google Analytics

  1. Source for inward bound traffic     
  2. Bounce rate 
  3. Pages where users exited from your website
  4. Average session duration
  5. Cost per conversion
  6. Conversion rate
  7. Interactions per visit
  8. Users’ interest
  9. Pages per session
  10. Goal completion

How to track your website’s bounce rate?

One of the most important pieces of information to track on your website is the bounce rate. Bounce rate is usually triggered when visitors leave your website without visiting any other page on your website. To calculate the bounce rate of your website, you’ll have to divide the number of bounces on your website by the total number of sessions. Knowing the bounce rate of your website can help you create a better website design. If you are a web designer in Singapore, you need to watch your site’s bounce rate closely.

Generally, sites with poor website design usually have a higher bounce rate than goal completion rate. As a web designer in Singapore, you can’t afford to have more bounce sessions than Goals Completion. Therefore, you need to pay attention to all the important Google Analytics data that we’ve listed above and tweak your website design accordingly.