As a web designer in Singapore, you’ve probably heard about Google Analytics; it’s one of the most talked about subjects in Search Engine Optimization (SEO). In fact, it is a compulsory subject for anyone that wants to generate traffic from Google.
Google Analytics is a zero-charge service that was created by Google to help website owners manage the traffic that comes to their site. In other words, it provides traffic on how users locate and use your site. To achieve this, the website owner will have to sign up for Google Analytics. Afterward, Google will outfit the website owner or the web designer with a tracking code that will allow Google to monitor activities on the site. From that point forward, Google will know who visited the site, where the visitor was referred to the site and how long the visitor stayed on the site. In that way, website owners would be able to track returns on investments for their digital marketing endeavors.
Every piece of information that Google Analytics collects from your website can be used to revolutionize your site’s ranking on search engines. By concentrating on the following information, you’ll be to create a website design that would boost traffic on your sight
One of the most important pieces of information to track on your website is the bounce rate. Bounce rate is usually triggered when visitors leave your website without visiting any other page on your website. To calculate the bounce rate of your website, you’ll have to divide the number of bounces on your website by the total number of sessions. Knowing the bounce rate of your website can help you create a better website design. If you are a web designer in Singapore, you need to watch your site’s bounce rate closely.
Generally, sites with poor website design usually have a higher bounce rate than goal completion rate. As a web designer in Singapore, you can’t afford to have more bounce sessions than Goals Completion. Therefore, you need to pay attention to all the important Google Analytics data that we’ve listed above and tweak your website design accordingly.